sexta-feira, 23 de abril de 2010

Again, about FEAR

This is a peace of text from Seth Godin blog. About fear, the basic emotion common
 among animals, human or not. Deal with fear, «but figuring out how to ignore it».

«Chipmunks, wolves and other wild animals rarely get jealous. The number one emotion among wild animals isn't vanity or happiness: it's fear.
Fear is everywhere in the animal kingdom, because fear is a great way to stay alive. Fear is hard-wired into successful species... it doesn't need to be taught.

You guessed it, we're wild animals too, a lot of the time. Marketing that preys on fear (buy duct tape!) has the shortest path to follow to success, because the public can't wait to get scared. An entire portion of our brain (the same brain the lizard has) is dedicated to fear. And it can't wait to spring into action.
If your fear keeps you alive, embrace it. The rest of the time, the best strategy for success is figuring out how to ignore it, befriend it or use it as a compass to find what matters.»