But in business we rarely talk like that. Instead, we resort to a weird and inadvertent bilingualism. We speak human at home and “professionalese” at work. And that might be hurting our businesses more than we realise. (...)
In a world awash in information and choices, clarity is now a source of competitive advantage, says Fried. “The real winners in business are going to be the clear companies. Clarity is what everybody really wants and appreciates.”»
We realise that something must change in the field of communication. The world lives now among a feeling of distrust. The structured speeches are becoming old fashioned. As Pink writes, «we need clarity», that leads to honesty. Structured conversation always hides something and is based on status quo.