segunda-feira, 9 de agosto de 2010

Daniel Pink: Conceptions, versions and rewards

«As long as the task involved only mechanicl skills, bonuses worked as they would be expected: the higher the pay, the better the performance.»

«But once the task called for «even rudimentary cognitive skill, a large reward led to a poorer performance.»

«In eight of the nine tasks we examined across the three experiments, higher incentives led to worse performance»

«We find that financial incentives... can result in a negative impact on overall performance.»

This is what science knows and what business does. How can we stop doing wrong things again and again?