quarta-feira, 23 de fevereiro de 2011

How good you want to be?...

I've just finished a Paul Arden small book, «It's Not How Good You Are, It's How Good You Want to Be». Excluding the creative layout and how easy is reading it, the content is quite inspiring. Paul (1940-2008) was a successfull creative advertiser and this book is about life design, where we can find really strong phrases:

- «If you think you're unable to work for the best company in its sphere, make that your aim.»
- «I you think you're incapable of running a company, make that your aim.»

- «If you think you're unable to be on the cover of "Time" magazine, make it your business to be there.»

- «Nothing is impossible»

Paul Arden's book invites us to get away from the shell, do something different, which means break the conventional. Doing things is better than start thinking on impossibilities, on troubles, on dificulties, standing still waiting for the next opportunity.

As Paul wrote:
«Don't look for the next opportunity. The one you have in hand is the opportunity. (...) When it can't be done, do it. If you don't do it, it doesn't exist.» So true.