segunda-feira, 28 de março de 2011

«For free» syndrome



The «For Free» is taking shape of society illness. A kind of syndrome. The amazing blog eu-nao-sou-rasca.blogspot.com is reproducing what many companies look for in the market: «For Free» candidates, calling them trainees. But there is even worse.

Actually, the most part of this companies are asking for recently graduated students for a traineeship with huge skills and lots of emotional qualities.
For example, several ads ask for half a dozen of software skills (Illustrator, InDesign, Photoshop, Flash, DreamWeaver) and self awareness about stress resistance, motivation, team-playing, creativity, accountability.
What is promissed to the candidate? If everything go right, there's a chance of integration. Of course all we know what is missing. The truth. What this type of companies want are forever trainees, earning nothing or only a meal allowance. The authors of the blog eu-nao-sou-rasca.blogspot.com call this «working for food». Excellent definition.

Now, we have to ask something: how can a company grow with this type of recruitment? What kind of creativity, innovation and performance can a candidate offer?

Fortunatelly, there are different companies that want to make money and grow. But they do things differently. Have a look to BlueSkies ad below, posted in socialmedia.
They don't even mention software skills, but they will pay 22.000 or 28.000 a year. No disguise here. That's because this is a great place to work, a well managed company. They value the work, they value the candidate, they value themselves.

BlueSkies company ad
Creative Designer – West Midlands - £22,000 - £28,000 – ASAP

Are you a highly creative, conceptual and energetic individual? Do you fancy working for a funky, fun and fast-paced Integrated Agency? Then read on…

This is an amazing chance to work for a modern, exciting and lively Integrated Agency who possess a ‘work hard, play hard’ ethos… they even have their own beer fridge and pool table!
They work for some of the most renowned and exciting high-end brands in the FMCG and retail sectors.

With a focus on design as opposed to advertising this agency’s work includes DM, promotional campaigns, branding and packaging; as a result they have a strong focus on ‘below the line’.

This trendy Integrated Agency is looking to recruit an extremely talented, pro-active Creative Designer to join their fun-loving and hardworking team.

The individual must be a highly conceptual thinker who also has excellent craft skills to enable them to take the concept all the way through to finished design.

In the role of Creative Designer you will be working across all the clients and as a result, you will be designing a wide range of collateral, including packaging, promotional campaigns and DM.

As Creative Designer for this dynamic agency, you will be expected to be a self-starter who takes a pro-active approach to their work.

Required Skills for Creative Designer:

• Ample experience in packaging, branding, DM and POS with an emphasis on design rather than advertising.
• Be highly versatile and have a creative conceptual brain, able to come up with ideas and concepts.
• Empathy and good craft skills.
• You will need to be Mac literate.
• An eye for detail, good visualising skills and able to work in a highly fast-paced environment.

If you are interested in this exceptional chance to join a fantastic and highly creative Integrated Agency as a Creative Designer then grab this opportunity and send your CV and samples today!

This is a professional ad for a professional company