Metaphors are really the best way to learn and understand life. Our brain picks better stories than rational explanations. Usually, stories are rich and complex, and open to a wide range of meanings. It’s the reader who decide what the story means, according his life experience.
The fact is, if you want to be a leader, you’d better use this kind of effective communication. Is the best way to build rapport with a person or a group. Without this, hardly you lead whatever is. When you build rapport, people will follow you.
With small stories, is possible to pace energy, hope, motivation, etc. This is a powerfull tool of effective communication.
The Magic of Metaphor book is a group of 77 stories, divided in six sections, each one addressing different topics. Is a must-read book that will help you to communicate your message in a effective way, with satisfactory results.